Ye, formerly known as Kanye West, has deactivated his social media account following backlash over his announcement of a new adult content venture. The rapper tweeted a brief video on Wednesday, teasing “Yeezy Porn Is Cumming” and directing followers to visit yeezy.com. TMZ reported that Ye intends to establish an adult content studio under his Yeezy brand, with discussions reportedly underway with Mike Moz, the ex-husband of Stormy Daniels, to lead the project.
After the announcement, Ye faced significant criticism from fans, some of whom urged him to return to his Christian faith, particularly in light of his previous “Jesus Is King” era. It remains unclear whether Ye deactivated his account voluntarily or if he was banned by the platform.
Ye’s stance on pornography has evolved over time. In a 2018 interview with Jimmy Kimmel, he admitted to still visiting PornHub, which subsequently offered him a lifetime premium membership. However, he later acknowledged struggling with a “full-on pornography addiction” that had detrimental effects on his family.
In November 2022, Ye disclosed plans for a 30-day cleanse, abstaining from speaking, alcohol, sex, and pornography. He described this period as a “verbal fast,” emphasizing his commitment to addressing personal challenges related to addiction and behavior.
The decision to pursue adult content under his Yeezy brand and subsequent reactions from fans highlight ongoing complexities in Ye’s public persona and personal journey, particularly regarding issues of faith, addiction, and artistic expression.