Gatorade is doing their part.
Gatorade has launched an initiative to promote equity in athletic programs around the country. The initiative, Fuel Tomorrow, is set to provide community programs that help kids play in a safe welcoming environment.
“At Gatorade, we understand the power sport has to change lives, and while we have a long-standing history of serving athlete communities, our ambition is to do more to create positive change,” said Brett O’Brien, Gatorade senior vice president and general manager. “The inequities preventing kids from playing sports need to be addressed, and as the leader in sports fuel, it’s our responsibility to invest our voice and resources in ways that will create lasting impact.”
The initiative includes an initial $10 million investment and includes community partnership plans with The DICK’s Sporting Goods Foundation, Walmart, and more.