Snow Tha Product sparked a wave of excitement across Instagram on November 30 after revealing that Bay Area rap star LaRussell had purchased her unreleased album, Before I Crashout, for a staggering $1,000. The moment unfolded in a breathless clip filmed outside a loud bar in downtown Los Angeles, where Snow told her 3.4 million followers she had stepped out mid-night to process what had just happened.
“Oh my god, oh my god, oh my god, guys,” she said, catching her breath as traffic blared behind her. “Sorry, Downtown L.A. is crazy. Anyway, I’m at a bar right now, and I just ran out because—”
She cut herself off, flipping her phone toward the camera to reveal a $1,000 receipt. “Somebody just bought my project for $1,000 dollars, and you’re not going to believe who it was. LaRussell.”
Snow explained that the preorder link for Before I Crashout, which drops December 12, isn’t public. LaRussell accesses it as a fan would.
“You can’t even reach my link right now unless you’re like a superfan of mine, and you are DMing with me, or you’re on one of my special groups,” she said. “But LaRussell got the fucking link and bought my project for $1,000 fucking dollars.”
Rap Star LaRussell Pays $1,000 For Snow Tha Product’s New Album
Still buzzing, she added that she planned to call him immediately. “First of all, I’m about to call him right now ’cause he needs to drop that song that we fuckin’ had since like three months ago,” she joked, before pivoting back to the shock of the moment.
She concluded: “I made my project be available for $5 dollars, between $5 dollars and whatever you want to spend on it. $1,000 dollars isn’t a bad start.”
In her Instagram caption, Snow also credited LaRussell as a creative spark. “Bro…. @larussell is such a cool dude man! i was inspired by how he does ‘pay what u want’ stuff and community stuff n now i feel what it feels like to be supported like that. DAMN! the vision is CLEAR!”
LaRussell responded in the comments with equal enthusiasm: “WE FUCK WITH YOU SNOW!!! KEEP SHOWING THE WAY!”
For Snow, the moment doubled as validation—not just of the album, but of the independent, fan-direct ecosystem she’s built, and of the mutual respect between two artists pushing alternative models of support into the mainstream.
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